At Trico Corporation I was hired to stand up an inbound marketing program and generate leads, as well as, build out an e-commerce website and promote lubrication management products for sale on line and through distributors. During my engagement there I became somewhat of a subject matter expert and became Machinery Lubrication Technician Level 1 certified. We embarked on the process of creating several videos, social media posts, and an e-commerce website that was so successful that the distribution network convinced our leadership team to take the e-commerce piece down. We put on a global conference every 2 years, with several hundred clients from around the world. During the conference I was asked to put together a session on digital marketing, which went over very well.

The link to the video: https://www.youtube.com/watch?v=vRRWfYZcKeY

We used a vendor to create the motion graphics that was outstanding to work with.

I was also responsible for some of the product photography and graphic design