When considering link building for dental practices, here are some steps you can take to complete your mission.
Keyword Research: First, identify high-converting keywords related to dental practice marketing and commercial funding for dental practices. Tools like Google Keyword Planner, SEMRush, or Ahrefs can be helpful. The goal is to find keywords that have high search volume but relatively low competition.
Guest Blogging: Reach out to dental, medical, and finance websites and offer to write a guest post for them. This will usually include a backlink to your website. Make sure your content is of high quality and offers unique value to their audience. To find potential sites, use search queries like “dental blog write for us” or “financial blog guest post”. Also, consider reaching out to professional organizations and online communities in your field.
Creating Linkable Assets: You mentioned you already have whitepapers and e-books. These are great “linkable assets”. Promote these assets to your network, social media, and any relevant online communities. If they find value in your content, they’ll likely link back to it. Perfect fit for your link building for dental practice marketing strategy.
Competitor Analysis: Use SEO tools like SEMRush or Ahrefs to analyze where your competitors are getting their backlinks from. This can provide you with potential sites to reach out to for your own backlinks.
Partnerships and Collaborations: As you start to build relationships in the industry, consider collaborations and partnerships. This could be in the form of webinars, joint research studies, or co-authored blog posts, all of which can include backlinks to your website.
Directories and Listings: Get your website listed in relevant online directories. Make sure to include a link to your website in your profile. Start with directories in the dental and financial industries.
PR and News Releases: If you have newsworthy events or information, consider sending out a press release. There are numerous online press release websites that can publish your news, including a link back to your website.
Local SEO: As a business targeting the United States (and possibly Canada in the future), local SEO is important. Make sure your business is listed in Google My Business and other local directories. If you have physical locations, get them listed in local directories and review sites, like Yelp.
Social Media: While social media links are typically “nofollow” (which means they don’t contribute to your site’s ranking), they can still drive traffic to your website, where people can then link to your content from their own sites.
If you do 80% of these things, your link building for dental practice marketing project will improve the SEO of your dental practice website, I promise you. If you lack the talent or the horsepower, contact me today.