Local Matters Digital was a start up by Bliss Communications, that existed to help a family of newspaper companies catch up to the digital age. I was brought in as a consultant to organize and structure the business. Once the business was up and running my role was to help teach legacy newspaper sales people how to sell and promote digital to their existing customers and find new ones. We created locamattersdigital.com and worked with a firm to white label our production. We rented some hotel meeting space and put on a digital marketing conference, the first one being in Janesville, WI. We walked away with more than 200 leads, and soon started making deals for websites, advertising, and social media management. In the first few months, we sold more than $200k in digital services and our white label firm was stretched thin as they didn’t expect us to do so well. I repeated this process in other areas in Wisconsin and helped set up and train sales people.